Let’s get real. Nobody is putting their phone down. But they are picking up on the latest trends. In 2025 Tamagotchi isn’t a low tech alternative, it’s a high brow fashion statement.

level up your look

OOH

SOCIAL

How we accessorize is how we speak—this zine examines the quiet language of personal style.

ZINE

CHARMS

Because your Tamagotchi deserves accessories too.

To celebrate the upcoming 30th birthday of Tamagotchi, for a limited time, they’ll be sold at Urban for 30% off.

Tamagotchi x Urban Outfitters

Share your #8bitfit and show us how you style it.

We turned graffiti murals into street-level billboards. Show up with a Tamagotchi in your fit, get a free portrait. Don’t have one? There’s a booth for that.

MURALS

AD: Camryn Brennan